Selling Snow to Eskimos

Released 2nd April 2022

We hear it all time. We say it about people we deem to be almost god like in the world of sales. But could they actually do it? Could you? Is the claim quite as ridiculous as it sounds? In the book we explore the potential of ‘selling snow to eskimos’ to highlight why people buy and how salespeople can stimulate need for products and services which might not always be obvious.

Unlike other sales books this one offers practical, relevant advice and a healthy dose of entertainment.

BONUS - Every sale includes a unique access to our online resources and 10% of profits will be donated to Cancer Research charities.

Available in eBook, Print, Audio and on Kindle Unlimited.